Australian Wild Abalone (AWA) is the industry’s leading organisation for support and growth of Australian abalone. Together with the support of the Australian Seafood CRC and FRDC, a brand new website has been launched exclusively to the Chinese market.
The AWA has developed the new website, supplemented by social media campaigns, to coincide with their launch of a supply chain in Shanghai. The AWA believes this will strengthen Australia’s reputation as a supplier of premium abalone while securing their place in the Chinese market, both B2B and B2C. This follows a trend moving away from farmed Chinese abalone, and seeking a higher quality product. Australia currently produces half of the world’s wild caught abalone.
Executive Chair of Abalone Council Australia, Dean Lisson said, “Establishing the new China based AWA® website & social media is important to the program activities helping us to achieve our main objective of the AWA® program - “to create an awareness of and a preference for Australian Wild Abalone” – particularly in a global market that is increasingly connected to the internet and is becoming more discerning and sophisticated in its purchasing habits."
The new website and Chinese social media platforms are now live in the beta stage and can be visited at: www.awachina.com.cn
Jamille is a former finalist in the Australian Young Business Person of the Year Award, and as the CEO of the Transworld Group, he brings a variety of skillsets, knowledge and experience to lead the group in realising its vision and meeting its core objectives.
Prior to the Transworld Group, Jamille spent 10 years in sales & marketing and management in the Australian & UK retail sectors leading the business development of new and existing brands. As one of the founding members, Jamille was initially the director of business & project development of the group’s telecommunications service, whereby he led the commercialisation of the group’s retail VoIP and wholesale services.
Since then he has been involved in each of the group’s projects. This has allowed him to continue to develop his skillsets and knowledge across various industry sectors, and thereby enabling him to engage at a senior executive level in delivering;
- corporate business administration & management,
international trade & commerce,
logistics, business systems development & integration,
product research & development,
corporate project & management,
global industries market research & analysis,
sales & marketing operations,
In addition to being the CEO of the Transworld Group, Jamille also represents the board of directors of the other Transworld related entities including Transworld Resources, and whereby he brings his knowledge and experience to support the other directors and senior executives to lead the company and fulfil its objectives as defined by its business plan.